Basic Business Marketing: Building Awareness & Attracting Customers

Marketing is essential to growing your business and connecting with customers—but it doesn't have to be complicated. This course introduces new business owners to the core principles of marketing and the tools available to reach their target audience. Participants will explore the power of word-of-mouth referrals, how to effectively use social media platforms, the basics of text message marketing, and the continued value of traditional marketing methods such as flyers, radio, and local events. The course emphasizes practical strategies that are budget-friendly and easy to implement, helping entrepreneurs build brand awareness, attract customers, and drive sales from day one.